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001

Totem

Product

Istanbul Metropolitan Municipality

2020

Minimalist Business Cards

Design: Ezgi Özcan, Gürkay Aydoğmuş

Supervisor: Koray Gelmez

Production: İSTON

This product bears the name of the parks, groves and urban forests belonging to the Istanbul Metropolitan Municipality; informs via its panel and visually indicates the areas with its vertical structure and interior lighting.

Challenge

  • To renew the totems, which are placed as regional markers in the green areas of Istanbul and bear the name of the area, in harmony with the environment and urban furniture with an innovative perspective.
  • To ensure that users are informed about the region and the rules of the region

Approach

  • Developing a holistic system strategy that provides convenience for production and implementation
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