This luxury flower and event planning brand based in Ankara, Orfia, was born when three partners came together to combine aesthetics, quality, and an innovative perspective. The limited options offered by traditional floristry, along with the lack of custom design and premium services, led them to establish a grounded brand.

Starting with defining the brand strategy, the brand's purpose, mission, vision, target audience, and competitors were analyzed. The visual identity was created with a design language that conveys the desired luxurious look with simplicity and focuses on fine details. All corporate identity elements, from the logo to the packaging, were designed to leave a sophisticated and timeless impression.