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Atatürk Kent Ormanı
Visual Identity, Product
Istanbul Metropolitan Municipality
2020

Product/Graphic Design: Ezgi Özcan, Gürkay Aydoğmuş
Design Supervisor: Koray Gelmez
Atatürk Kent Ormanı (Ataturk Urban Forest), hosted by Istanbul Metropolitan Municipality, is a destination point alluring and welcoming the residents with its biodiversity, wildlife, natural beauty and rich flora. In the center of the Istanbul, it embraces a great variety of birds, endemic trees and plants.
Challenge
To design a system where visitors can get information about the forest and find directions for the newly opened forest.
To raise awareness of people by respecting the habitats of the living things in the forest, which is a natural habitat and an important intercontinental bird migration route.
To create a friendly and humanist identity for the forest, which is located in the center of the city and is expected to be a frequently visited destination, in harmony with the identity of the city.
Approach
Establishing the system by cocreation with the architects, planners, landscapers, regular visitors of the forest, forest and animal scientists, producers and implementers.
Developing a sustainable product and system strategy where the highest possible efficiency can be obtained with the least intervention that respects living spaces and natural areas.

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