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Atatürk Kent Ormanı

Visual Identity, Product

Istanbul Metropolitan Municipality

2020

Minimalist Business Cards

Product/Graphic Design: Ezgi Özcan, Gürkay Aydoğmuş

Design Supervisor: Koray Gelmez

Atatürk Kent Ormanı (Ataturk Urban Forest), hosted by Istanbul Metropolitan Municipality, is a destination point alluring and welcoming the residents with its biodiversity, wildlife, natural beauty and rich flora. In the center of the Istanbul, it embraces a great variety of birds, endemic trees and plants.

Challenge

  • To design a system where visitors can get information about the forest and find directions for the newly opened forest.
  • To raise awareness of people by respecting the habitats of the living things in the forest, which is a natural habitat and an important intercontinental bird migration route.
  • To create a friendly and humanist identity for the forest, which is located in the center of the city and is expected to be a frequently visited destination, in harmony with the identity of the city.

Approach

  • Establishing the system by cocreation with the architects, planners, landscapers, regular visitors of the forest, forest and animal scientists, producers and implementers.
  • Developing a sustainable product and system strategy where the highest possible efficiency can be obtained with the least intervention that respects living spaces and natural areas.
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